Director, Sales Development

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

INTRODUCTION:

Build and lead a pipeline engine that delivers predictable, scalable opportunity creation while developing the highest-performing Sales Development team in vertical SaaS.

You will own the complete Sales Development system including outbound strategy, inbound qualification, conversion discipline, talent development, and operational rigor while leading and inspiring a team of inbound and outbound sales development reps across the North American market.

WHAT YOU'LL DO:

Pipeline & Revenue Outcomes

• Drive significant qualified pipeline generation with consistent quarterly performance

• Deliver SQL and opportunity targets that fuel revenue attainment

• Maintain disciplined lead response times and outbound execution standards

• Ensure 95%+ SLA adherence on MQL follow-up and inbound qualification

• Improve MQL → SQL → Opportunity conversion rates quarter-over-quarter

• Deliver predictable pipeline coverage (minimum 3x for Sales partners)

• Protect opportunity quality while maximizing velocity and conversion

• Forecast pipeline contribution with executive-level clarity

Team Leadership & Scale

• Build, coach, and retain a team of high-performing SDRs and frontline SDR leaders across North America

• Design hiring systems that attract A-players and filter false positives

• Implement behavior-based coaching that increases meeting-to-opportunity conversion

• Create ramp programs that get new SDRs to productivity in ~90 days

• Manage performance with clarity; accelerate top performers, manage underperformers decisively

• Develop future Account Executives and Sales Leaders from within

• Create a culture of accountability, activity discipline, and growth

Sales Development System Architecture

• Own full-funnel prospecting motion: lead → conversation → meeting → SQL → opportunity

• Pressure-test pipeline math: reps × activity × connect rate × conversion = opportunity creation

• Build inspection cadences that surface pipeline risk early

• Institute structured discovery and qualification frameworks (e.g., SPIN, MEDDICC-light)

• Design territory, segmentation, and sequencing strategy

• Align