Senior UX/Digital Strategist

Headquarters: McLean, VA
URL: https://www.yokoco.com/

We’re seeking an experienced Senior UX/Digital Strategist who approaches every challenge with empathy, logic, and a deep understanding of human behavior — and who can connect that understanding to real organizational outcomes.

This role is for someone who can lead with clarity, ask the right questions, guide teams through complexity, and help mission-driven organizations make smarter, more human-centered digital decisions.

Why work at Yoko Co?

• Do good, better: We exclusively serve clients who make a positive impact on the world. This is your chance to build things that help create a better place for all of us.
• 4-day work week and lots of holidays. Mondays are flex days, meaning you’re free to take them off if you’re caught up on your work. Plus, we’re closed for nearly a full week at Thanksgiving (November), and two weeks at the end of the year, plus a bunch of other days, too. Work-life balance FTW!
• High performance, no jerks. You’ll collaborate with good people who believe in doing great work.
• Best Place to Work (and that’s not just our opinion). We’ve been named a Best Place to Work by the Inc. 5000 and Washington Business Journal.

We value team members who are led by our mission and driven to make a positive impact. If you have a passion for excellence, a growth mindset, and a commitment to collaboration, we’d love to hear from you.

What you’ll do:

As a Senior UX Strategist at Yoko Co, your work will focus primarily on large, content-rich websites and digital platforms. This is a strategic, advisory role centered on helping organizations make smarter decisions about how their web presence supports their mission and goals. You’ll operate at both the strategic and execution layers; shaping structure and architecture at a high level, while also providing direction and feedback on tactics and implementation.

• Lead strategic discovery and direction
  • Frame problems, define goals, and articulate the “why” behind strategic direction and guide project direction
  • Facilitate discovery workshops, stakeholder interviews, and research efforts
• Translate insight into action
  • Synthesize research into clear, actionable UX and content strategies
  • Create and guide high-quality UX deliverables (personas, user journeys, information architectures, sitemaps, wireframes)
• Guide teams through complexity
  • Partner closely with designers, developers, and project managers to translate needs, requirements and guide outcomes across all project participants
  • Ensure strategy, design, and implementation remain aligned throughout the lifecycle
• Advise and challenge clients
  • Act as a trusted advisor, helping clients make informed decisions — even when it means challenging assumptions
  • Communicate confidently with executives and stakeholders
• Think in systems
  • Consider content, UX, analytics, web technology, marketing automation, and operational realities together
  • Balance ideal experiences with technical and organizational constraints
• Support team growth
  • Mentor other strategists and contribute to shared learning
  • Help evolve internal processes, frameworks, and standards

You’ll do well in this job if you:

• Have deep experience in UX and digital strategy, ideally in an agency environment
• Have deep experience guiding C-Suite leaders through digital transformation projects
• Have led 25+ complex website or digital projects, from discovery through launch
• Are highly skilled in UX methods, including:
  • Research and interviews
  • Personas and user journeys
  • Information architecture and taxonomy
  • Usability testing and iteration
• Understand content strategy, SEO, analytics, and marketing principles, and how they intersect with UX
• Are fluent in common platforms and tools (e.g., WordPress, HubSpot, Google Analytics, GTM, CMS ecosystems)
• Are fluent in web technology and systems to guide technical scoping and implementation of web projects
• Can navigate ambiguity and make thoughtful decisions with incomplete information
• Communicate with clarity, empathy, and confidence across disciplines and