VP, Field Marketing

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

We are seeking a seasoned Vice President of Field Marketing to lead and scale our global field organization. This strategic leader will be responsible for driving double-digit growth in revenue pipeline and bookings through innovative, customer-centric marketing programs that align tightly with sales objectives.

The ideal candidate has a proven track record of building and managing high-performing field marketing teams, partnering effectively with sales leadership, and delivering measurable business impact. This role requires a balance of strategic vision and operational excellence, with a strong ability to engage directly with customers to understand their needs, propose tailored solutions, and bring the voice of the customer back into HQ teams.

Who you’ll report to:

This role will report to our Chief Marketing Officer

Location: 

Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered.

You will make an impact by being responsible for:

• Leading and Growing Field Marketing Organization: Scaling a world-class field marketing team that drives regional and segment-specific growth
• Pipeline and Revenue Impact: Owning aggressive pipeline and bookings targets with sales; design programs that deliver measurable ROI and accelerate deal velocity and size
• Driving for Impact: Setting bold goals and challenging your own team and the company to achieve as much as possible
• Sales Partnership: Acting as a trusted partner to sales leadership, ensuring alignment on goals, priorities, and execution strategies
• Customer Engagement: Collaborating with customers to identify business challenges and position solutions that meet their needs, enhancing customer satisfaction and loyalty
• Solutions Marketing Expertise: Leveraging experience in solutions marketing to bring voice of the customer back to HQ, including proposing solutions product offerings which may be global, unique to a vertical, or to a region
• Global + Local Campaigns: Giving feedback to global marketing on overall campaign needs, influence global campaign development, and framework for appropriate localization to resonate with unique regional needs
• Integrated Marketing: Looking at marketing holistically across channels including digital, partner, events, PR/AR and approaches (e.g., ABM) and optimize marketing mix by region to deliver targets
• Data-Driven Decision Making: Using analytics and insights to optimize programs, forecast impact, and continuously improve performance

You will be a great fit if you have: 

• Bachelor's degree in marketing, business, or a related field; MBA preferred 
• 15+ years in B2B marketing, with at least 5+ years in a senior leadership role overseeing field marketing in a high-growth SaaS environment
• Exceptional ability to build, inspire, and lead high-performing teams across geographies
• Demonstrated success in driving double-digit growth in pipeline and bookings through field marketing initiatives
• Proven ability to partner with sales teams and build a culture of winning together and mutual accountability for results
• Strong data-driven mindset with experience in marketing analytics and ROI measurement
• Skilled at engaging with enterprise customers to understand needs and deliver tailored solutions
• Background in solutions product marketing strongly preferred

You excel in these key competencies: 

• Excellent analytical abilities and a data-driven mindset
• Excellent verbal and written communication skills
• Proven ability to work in a fast-paced environment and to juggle and prioritize across many simultaneous projects
• Collaborative team player with a “can d