Creative Strategist (DTC E-Commerce)

Creative Strategist (DTC E-Commerce)

Location: Remote

Working Hours: Monday to Friday, minimum 4 hours overlap with UK GMT

Contract Type: Independent contractor

You write ads that sell. You can watch a winning VSL and break down exactly why it works. You read ad comments sections for fun. You've written scripts that stopped thumbs, moved product, and hit CPA targets, and you can prove it.

If that sounds like you, keep reading.

About Purolabs

Purolabs is an independent, family-run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science-backed supplements. No fillers, no additives, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're a profitable, fast-growing brand proving that natural wellness can be both effective and transparent.

No shareholders to impress. No cutting corners. Just a genuine mission to help people feel better.

The Role

Creative strategy is our biggest growth lever. We're hiring a Creative Strategist to own the full creative system for our paid advertising, from research and ideation through to briefing, production, and performance analysis. You'll develop ad concepts, write scripts and copy, create briefs, and work with editors and creators to produce ads that convert at scale.

This is a performance role. Data guides everything. You'll live inside our ad accounts, study what's working, and use those insights to develop the next round of winning creatives. Creative instinct matters, but the numbers have the final say.

Beyond individual ad creation, you'll build and refine the system itself: creative roadmaps, testing cadence, playbooks, feedback loops, and production workflows. The goal is a repeatable engine, not a series of one-offs.

Your primary focus is Meta (Facebook/Instagram). Experience with TikTok or YouTube advertising is a bonus.

What You'll Do

Research & Insight

• Mine customer reviews, surveys, forums, and ad comments to understand the language, pain points, and motivations of our audience
• Monitor competitor ads, offers, angles, and landing pages across the DTC landscape
• Turn research into clear hypotheses and test plans grounded in consumer psychology

Creative Development

• Develop ad concepts, hooks, angles, and scripts for video ads, VSLs, and UGC content
• Write direct-response copy for static ads, carousels, and advertorials
• Create detailed creative briefs for designers, video editors, and UGC creators
• Own landing page strategy and messaging for paid campaigns, working with the team to build high-converting pages
• Build and maintain a library of proven hooks, frameworks, and winning ad structures

Performance & Iteration

• Analyse ad account data to identify winning patterns, fatiguing creatives, and new opportunities
• Iterate on winning ads at scale, producing variations of hooks, body copy, CTAs, and visual treatments
• Run a tight feedback loop: learn from data, iterate on what works, kill what doesn't
• Present weekly creative performance reports with clear recommendations for what to test next

Process & Production

• Maintain a strong creative cadence: roadmap, launch schedule, timelines, and quality control
• Manage creative production flow, approvals, and external vendors
• Build and refine playbooks, workflows, and processes to improve creative output over time
• Collaborate with our Performance Marketing Manager, designers, video editors, and UGC creators

What We're Looking For

Essential

• 3+ years of experience in direct-response creative strategy for DTC e-commerce (brand-side, agency, or freelance)
• Proven track record writing ad scripts, VSL scripts, and static ad copy that delivered measurable results
• Strong understanding of direct-response copywriting principles (AIDA, PAS, and similar frameworks)
• Deep knowledge of Meta Ads platform and experience working in high-volume creative testing environments
• Experience creating detailed creative briefs and managing creative production workflows
• Strong understanding of consumer psychology, buyer motivation, and what makes people click
• Ability to analyse ad performance data and translate insights into actionable creative direction
• Experience using AI tools like Claude and Gemini
• Excellent written English, clear and persuasive

Nice to Have

• Experience in health, wellness, supplements, or beauty DTC brands
• TikTok or YouTube advertising experience
• Experience casting and managing UGC creators