CRM & Ecommerce Designer (Braze + Shopify) - Contractor

Headquarters: London, England, United Kingdom
URL: http://paired.com

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. 

And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health. 

We’re growing Paired beyond the app, including a new ecommerce store with high-quality, therapist-backed physical products and CRM will be key to introducing users to our full range of offerings.  

About the role

As a CRM & Ecommerce Designer, you’ll join Paired on a part-time contract basis (2-3 days/week), partnering closely with our CRM and Ecommerce teams to deliver high-impact creative and on-site experiences while we scale the team.

You’ll be responsible for concepting and producing campaign-ready visual assets (e.g., Black Friday, Valentine’s Day, new product launches) and bringing them to life in-channel - building and optimising custom HTML Braze email and in-app message layouts as well as Shopify landing pages. You’ll collaborate with CRM, Ecommerce and Design teams to launch new campaigns and experiments, and ensure everything is on-brand, performant, and shipped to a high standard.

What the role encompasses

• Own CRM creative end-to-end (Braze): design and build high-performing email, in-app message (IAM), push notifications visuals and layouts in Braze, from concept through to final QA and send readiness, in close collaboration with the CRM Manager.
• Campaign visual design: create polished, campaign-ready visual assets for key moments (e.g. Black Friday, Valentine’s Day, new product launches), adapting concepts across CRM and onsite placements. Translate our voice and relationship-focused brand into engaging, thoughtful creative that feels personal -not salesy.
• Ecommerce landing pages (Shopify): design and build new landing pages and page sections, and optimise existing pages to improve clarity, conversion, and overall experience - working closely with the Head of Ecommerce.
• UX-aware page building: apply user experience best practice when creating new store pages (e.g. clear hierarchy, scannability, accessibility basics, mobile-first layouts, and intuitive navigation) to ensure pages are both delightful and easy to use.
• Design that ships: translate designs into production-ready layouts (email + web) with strong attention to responsiveness and cross-device/cross-client compatibility.
• Optimisation mindset: continuously improve templates, modules, and page components—using performance insights and stakeholder feedback to iterate and refine over time.
• Creative systems & templates: contribute to a reusable library of CRM modules and Shopify page blocks, ensuring consistency with our current design system and ways of working, in collaboration with the Head of Design.
• Quality & brand stewardship: ensure every deliverable is on-brand, high quality, and consistent with Paired’s existing design language - working with the Head of Design to maintain coherence across channels and touchpoints.
• Bring fresh ideas, best practices, and a POV: we don’t just want a doer, we want a thought partner.

• Previous experience designing and producing emails for B2C and/or ecommerce brands.
• Braze proficiency (or strong hands-on experience with a similar CRM tool such as Klaviyo or Iterable, with a willingness to fully commit to Braze).
• Strong visual design craft with proficiency in Figma and/or Adobe Creative Suite, producing compelling, on-brand visuals and layouts.
• Hands-on build skills: extensive working knowledge of HTML, CSS, JavaScript, and Liquid, with the ability to translate designs into production-ready assets.
• Shopify experience: previous experience working with Shopify themes, including designing and building new pages/sections and optimising existing ones.
• Portfolio: demonstrates clean, eye-catching and conversion-driven work across CRM and/or ecommerce, showing strong hierarchy, clarity, and attention to detail.
• Data-aware lifecycle mindset: comfortab