Director, Adobe Alliance

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As the Director, Partnerships, you will be responsible for organizing and growing DEPT’s strategic partnership with Adobe in the Americas. This role sits at the intersection of partnerships, GTM strategy, sales enablement, and delivery leadership. Your mission: turn the Adobe partnership into a measurable pipeline, revenue, and long‑term client value.

You will act as the primary day‑to‑day relationship owner with Adobe, while orchestrating internal teams across commercial, craft, marketing, and leadership to execute a cohesive alliance strategy.

Adobe is a cornerstone of DEPT’s growth strategy. This role is highly visible, highly collaborative, and directly tied to revenue and market differentiation. You’ll have the opportunity to shape how DEPT shows up in the Adobe ecosystem—and how the ecosystem shows up for our clients.

WHAT YOU’LL DO:

Alliance Strategy & Management

• Own the end‑to‑end Adobe alliance strategy for DEPT® Americas
• Build and maintain strong relationships with Adobe partner managers, sales leaders, solution consultants, and executives
• Maintain partnership momentum through structured weekly reporting and consistent follow-ups
• Drive joint business planning (JBP), quarterly business reviews (QBRs), and annual planning with Adobe
• Ensure DEPT® meets and exceeds Adobe partner program requirements, certifications, and performance targets

GTM & Revenue Impact

• Execute GTM motions with Adobe across key solutions (e.g. AEM, Commerce, Personalization, Analytics, Workfront, Firefly/AI)
• Partner with sales and client teams to identify, influence, and accelerate pipeline and in‑flight opportunities
• Support deal strategy, account planning, and co‑sell motions with Adobe field teams.
• Track and report on pipeline, revenue influence, and ROI tied to the Adobe partnership

Internal Enablement & Alignment

• Enable DEPT® commercial and delivery teams with Adobe positioning, value propositions, and use‑case narratives.
• Coordinate with craft leads to align Adobe capabilities with DEPT® solutions and offerings.
• Act as the internal Adobe subject‑matter connector—ensuring teams know how, when, and why to engage the partner.

Marketing & Thought Leadership

• Collaborate with marketing to execute joint campaigns, events, content, and executive programs with Adobe.
• Represent DEPT® in Adobe ecosystem initiatives, partner councils, and industry events.
• Help position DEPT® as a top‑tier Adobe partner through case studies, success stories, and innovation showcases.

Success Metrics

• Adobe‑influenced pipeline and closed revenue
• Joint GTM execution and campaign performance
• Strength and seniority of Adobe relationships
• Internal adoption and engagement with Adobe motions
• Partner satisfaction and program standing

WHAT YOU’LL BRING

• 5–8+ years of experience in partnerships, alliances, business development, or platform strategy
• Direct experience working with Adobe (agency, SI, or Adobe‑side experience strongly preferred)
• Strong understanding of Adobe Experience Cloud and adjacent marketing technology ecosystems
• Proven ability to influence without authority across sales, delivery, and leadership teams
• Commercially minded with comfort in pipeline, forecasting, and revenue conversations
• Excellent communication and executive‑level relationship skills

Nice to have:

• Experience in a global agency or consulting environment
• Familiarity with enterprise marketing, commerce, and digital