Director of Media

Director of Media  

Blackbaud’s software and data power the people and organizations changing the world—from local food banks to Fortune 500 CSR programs. As Director of Media, you’ll own the full-funnel paid media strategy that puts our mission-driven brand in front of every changemaker who can benefit from it.  You’ll translate brand and demand strategies into high impact paid media programs—ensuring campaigns are visible to the right audiences, in the right channels, at the right moments across the funnel. You’ll balance long term brand goals with performance rigor, activating campaigns through media to drive awareness, consideration, and pipeline

If you thrive on bold ideas, data-driven experimentation, and mentoring high-performing teams, this is your chance to scale purpose-built innovation across the nonprofit and corporate impact landscape.  

What you’ll do: 

• Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.

• Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability.  

• Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.

• Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR).  

• Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks.  

• Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.

• Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs.  

• Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments.  

• Report what matters—delivering concise, outcome-oriented media narratives to senior leadership.  

• Act as a strategic media partner to Brand and Demand —translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.

What you’ll bring:

• 10+ years in B2B or SaaS media leadership with end-to-end ownership of brand and performance programs.  

• Demonstrated success building and coaching high-impact media teams (internal and agency).  

• Deep expertise in SEM, paid social, display/programmatic, video/CTV (connected TV), and emerging channels (audio, retail media, ABM platforms).  

• Portfolio of inventive, cost-efficient campaigns—surprise-and-delight IRL activations, micro-targeted digital/physical hybrids, buzz-worthy stunts—that drove measurable lift.  

• Mastery of forecasting, scenario planning, and financial modeling for media (LTV/CAC, payback, NRR influence).  

• Hands-on experience with incrementality testing, MMM, MTA, and advanced attribution platforms (e.g., Neustar, Google Ads Data Hub, Measure Studio).  

• Strong analytical chops—adept at turning complex data into clear decisions and compelling stories.  

• Experience scaling programs internationally and navigating privacy/consent frameworks (GDPR, CCPA).  

• Passion for purpose-driven work and the ability to translate mission into media moments that resonate.