Email Lifecycle Marketing Manager

QIMA is transforming its marketing organization into a modern, high-performing growth engine, with performance marketing, data, and scalability at its core. In this context, we are hiring our new Email Lifecycle Marketing Manager to transform, optimize, and scale QIMA’s global email marketing engine across every stage of the customer journey.

Stepping into a function previously run by an external agency, this role is deeply hands‑on. You’ll architect, build, launch, and continuously refine high‑impact lifecycle, nurturing, ABM, and tactical email programs—while also defining the strategy, frameworks, and long‑term vision for lifecycle marketing at QIMA.

This is a role for a builder who thrives on execution: shaping the “what” and then engineering the “how” to bring it to life end‑to‑end.

Key Responsibilities:

• Build and scale QIMA’s email and lifecycle marketing function in-house
  • Own A/B testing, continuous optimization for Group and Divisional email marketing programs
  • Design end-to-end lifecycle journeys from lead to customer expansion.
  • Define scalable lifecycle frameworks, playbooks, and standards as the foundation for future growth
  • Own email campaigns, nurturing, adoption and prospection flows in Marketo Engage and Zoho CRM.
  • Partner with the divisional marketing teams on campaign design templates, execution and best practices.
  • Collaborate with customer data engineering and CRM teams to optimize data for strategic use.
  • Improve engagement, CTR, and conversion across email marketing campaigns and lifecycle programs.
  • Implement lifecycle performance benchmarks and reporting.

Skills & Abilities

To succeed in this role, you should have:
• Strong understanding of buyer journeys, segmentation, behavioral triggers, and performance optimization.
• Comfortable owning both strategy and day-to-day execution.
• Strong analytical mindset with a clear focus on conversion and pipeline impact.
• Experience working cross-functionally in global teams.

• Fluent English required.

Education & Experience:

• 3+ years hands on experience with Marketo
  • Knowledge of industry standards and best practices
  • Proven experience building, executing and optimizing high‑impact email campaigns and full‑funnel B2B

lifecycle programs.

• Experience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plu

At QIMA, we are on a mission to help our clients make products consumers can trust.

We have developed compliance solutions for testing, inspection and certification (TIC) that enable supply chain agility, sustainability and product innovation. Our services are used by 30,000 businesses globally in the consumer products, agri-food and life sciences industries. Backed by more than 6,000 dedicated Qimates worldwide, we bring local expertise and tailored support to every client.

What truly sets us apart is our unique culture of relentless care for our clients, and a commitment to offering intuitive solutions that blend deep tech and human intelligence; this is how QIMA continues to disrupt the Testing, Inspection and Certification industry.

We’re entering our next chapter of growth and we’re looking for a designer who’s passionate about harnessing AI tools, streamlining creative workflows, and producing visually impactful work at speed. Are you ready to hop on this exciting ride with us and help us achieve our mission?

Originally posted on Himalayas