Mobile Growth Manager Performance Marketing + UA

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! WHAT TO EXPECT Get ready to be a pivotal player in our marketing team, where you'll take charge of diverse user acquisition channels, including Google, Apple Search Ads, and Meta. Your role goes beyond the ordinary—working on various client projects, your mission is to maximize ROAS and LTV while efficiently managing paid budgets. Work closely with our App Store Optimization (ASO) experts to drive installs and optimize lifecycle marketing for sustainable growth. Join us on a journey where you'll contribute to shaping Phiture’s clients' success by unleashing your creativity and analytical skills. WHAT YOU’LL OWN

• Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
• Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
• Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
• Support multiple clients, understanding and addressing their growth opportunities and challenges.
• Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
• Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
• Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
• Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.
• Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.

WHAT YOU’LL NEED

• Proven Performance Marketing Expertise
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