Product Marketing Manager

As the Product Marketing Manager, you will own the go-to-market strategy and execution for Acclaro's upcoming product release. You'll bring clarity, direction, and momentum to how we position this new offering in the market—crafting messaging that resonates, enabling sales teams to win, and ensuring our product story lands with impact.

Requirements

• Drive the product narrative from conception to launch, partnering closely with Product and cross-functional teams to translate early ideas into market-ready stories, assets, and GTM plans
• Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis
• Partner closely with Product to understand roadmap priorities and translate features into user-centric stories
• Build and maintain sales enablement tools such as battlecards, feature comparisons, objection-handling guides, and demo scripts
• Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities
• Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns
• Support lifecycle initiatives to increase product adoption, engagement, and retention
• Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions

Benefits

• Flexible PTO
• Comprehensive medical and retirement plans
• Market-leading pay
• Bonuses
• Recognition programs

Originally posted on Himalayas