(Senior) CRM Admin (f/m/d)

Career @ plancraftWorldwide1 month ago

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Job Overview

Job Title

(Senior) CRM Admin (f/m/d)

Company

Career @ plancraft

Location

Worldwide

Job Type

Full-Time

Experience

Senior

About This Role

Headquarters: Germany (remote), Hamburg (hybrid)
URL: http://plancraft.de

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions.
We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work.
Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 20,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities.
We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow.

YOUR MISSION AT PLANCRAFT

As a (Senior) RevOps CRM Admin (f/m/d), you architect, automate, and scale plancraft’s CRM and GTM systems so that global Sales, CS and Marketing teams operate on reliable, AI-powered workflows and clean data structures that support our international expansion. You are the structured operator who keeps our CRM foundation stable, scalable and integrated across tools, enabling the wider RevOps team to focus on strategy, analysis and execution.

Your Responsibilities

Own HubSpot CRM system administration globally for all GTM teams (Sales, CS, Marketing).
Build and maintain a globally scalable CRM architecture that supports multi-country GTM processes.
Design and maintain international-ready CRM structures, including properties, permissions, objects and data models across all markets.
Design, implement and optimize AI-powered automations across the full customer lifecycle (e.g. summaries, routing, enrichment, lifecycle triggers).
Create and manage high-quality workflows (HubSpot, Make, n8n, AI tools) that reduce manual work across all revenue teams.
Ensure data governance across all GTM objects, including naming conventions, deduplication rules, lifecycle logic and access structures.
Build and maintain cross-tool integrations (billing, support, product, telephony, AI agents, scheduling) that work reliably on a global scale.
Provide the system logic and technical setup needed for accurate forecasting, routing, segmentation and reporting in close collaboration with RevOps leadership.
Enable the wider RevOps, Sales Ops, CS Ops, Marketing Ops and Enablement teams through stable systems, clean data and well-documented frameworks.
Establish and maintain documentation standards so every Ops role can understand and extend workflows, properties and integrations.

YOUR PROFILE

Must-Haves

3–5+ years hands-on HubSpot CRM experience at admin or power-user level.
Strong track record in automation and workflow design (HubSpot workflows, Make, AI workflows).
Experience designing CRM setups for international markets and multi-country GTM processes.
Solid understanding of data governance, including naming conventions, deduplication, lifecycle logic and permission concepts.
Proven experience with cross-tool integrations (e.g. billing, support, product, AI tools).
Structured, system-architecture thinking with a focus on scalability and reliability.
Ability to align with and enable multiple Ops roles (RevOps, Sales Ops, CS Ops, Marketing Ops, Enablement).
Excellent stakeholder communication skills across technical and non-technical audiences.
You’re curious to explore how AI can support your work and eager to grow your skills with our support.

Nice-to-Haves: