Senior Digital Marketing Manager

LOCATION: Fully Remote

REPORTS TO: VP, Growth & Strategic Marketing

SALARY : $90,000 - $104,000/ annually

CORE RESPONSIBILITES:

• Strategic Leadership & Cross-Functional Collaboration
• Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement
• Own the paid media strategy and website UX (including some day-to-day maintenance/updates)
• Act as a “general manager” and leader within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns.
• Lead web UX strategy and content development, as well as SEO driving to the site
• Advance Company efforts to show up more significantly as we transition from SEO to GEO, continuing to evolve brand pages to optimize positioning in search
• Build brand awareness – in collaboration with partners across the organization
• Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty customer acquisition & retention
• Report and provide insights/recommendations on performance analytics and results
• Serve as the main point of contact for ~10 centers, helping to facilitate any marketing needs within the group

REQUIREMENTS:

Education & Experience:

• 5+ years of experience in digital marketing, with a proven track record in SEO, paid media, social media, and website UX
• A passion for site optimization, removing consumer friction and ensuring we are truly capturing what makes each center special on their landing pages
• Demonstrated success advancing marketing strategy while also executing day-to-day work
• Strong expertise in A/B testing, customer acquisition, and brand awareness strategies
• High proficiency with analytical platforms such as Adobe Analytics and Google Analytics
• Familiarity with HTML/CSS and website content management systems (CMS) like Adobe Experience in multi-location business marketing (e.g., franchises, service-based businesses like pet care or healthcare) preferred.
• Passionate about pets and ensuring their pet parents have peace of mind that their pet is healthy, happy and safe while in our care!

Skills:

• Leadership experience with managing digital teams and agency partners (especially focused in site UX and SEO/SEM)
• Experience with AEM Sites, AEM Assets, and Adobe Target, and/or a willingness to learn Strong analytical mindset with background using Google Analytics and Google Tag Manager
• And/or desire to learn more about these platforms
• Excellent verbal and communications skills
• Great customer service mentality (i.e., speaking with a center manager and helping them is fun, not a chore)
• A strong leader, throughout the department and with 1-2 director reports
• Ability to analyze detailed data, synthesize key points and make data-driven decisions
• Strong project management and organizational skills, including managing calendars/trackers, setting KPIs, and ensuring progress towards goals
• Proven ability to collaborate with multiple stakeholders to enhance customer experience and marketing initiatives

PERKS:

• Health, vision, dental, long & short-term disability, and Life insurance
• A Startup mentality company with stable funding

· 401k match

· Pet Care discounts

· Flexible Time Off

• Opportunity to grow your career with a network of like-minded professional