Sr. Digital Campaign Performance & Optimization Manager

Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!

What This Role Delivers

You own making our demand generation campaigns work harder. We have strong reporting infrastructure - we need someone who operationalizes and translates cross-channel campaign data into specific actions that increase pipeline velocity, improve conversion rates, and drive closed won revenue growth. You look at campaign performance and say "here's exactly what we need to change tomorrow to improve results."

Core Accountabilities

1. Drive Measurable Campaign Performance Improvements Across All Channels

• Own continuous optimization across all demand channels - when campaigns underperform, identify why and drive the fix

• Lead weekly performance reviews that result in concrete changes: budget shifts, audience refinements, creative updates, channel mix adjustments

• Set performance benchmarks by campaign type, channel, and audience - hold teams accountable to improving against them

• Target: Demonstrate measurable quarter-over-quarter improvement in campaign efficiency (CPL, conversion rates, pipeline ROI)

2. Turn Data Into Revenue-Generating Actions

• Surface non-obvious optimization opportunities others miss

• Translate performance patterns into specific, executable recommendations for Campaign and Channel Managers

• Build testing roadmaps that systematically improve effectiveness (audience, messaging, channel tactics, sequencing)

• Answer: What should we stop? What should we scale? What should we test differently?

3. Own Campaign-Level Performance Visibility

• Design reporting that shows teams exactly where to focus optimization efforts

• Create dashboards that answer: "Which campaigns are generating quality pipeline?" and "Where are we wasting spend?"

• Ensure teams can connect execution decisions to downstream revenue outcomes

• Make performance data accessible and actionable - not just accurate

4. Ensure Data Integrity That Enables Optimization

• You can't optimize what you can't measure accurately. This role owns the operational foundation that makes performance insights trustworthy and actionable.

• Campaign Setup & Governance: Establish and enforce campaign taxonomy standards (naming conventions, UTMs, campaign codes, hierarchies) that enable consistent performance comparison

• Tracking Validation: Act as quality control checkpoint - ensure campaigns are set up correctly before launch across all channels (paid search, paid social, email, webinars, events, ABM)

• Data Flow & Integration: Work with Channel Managers to ensure campaign data flows accurately from execution platforms → marketing automation → CRM → analytics tools without data loss

• Troubleshooting & Resolution: Diagnose and fix tracking breaks or attribution inconsistencies - serve as the go-to for campaign-level data problems within Demand Gen

• Standards Alignment: Align on enterprise-level taxonomy and attribution frameworks while maintaining focus on Demand Gen optimization needs

5. Enable Smart, Fast Execution

• Document campaign operations and reporting best practices for the Demand Gen team

• Train Campaign and Channel Managers on tracking standards, reporting interpretation, and optimization workflows

• Continuously refine processes to improve speed and consistency without sacrificing data quality

What Success Looks Like

• Campaign and Channel Managers make optimization decisions weekly based on your insights

• Demand Gen leadership can clearly articulate which campaigns and channels drive revenue and why

• Quarter-over-quarter improvement in campaign efficiency metrics (lower CAC, higher conversion rates, better pipeline quality)

• Marketing-sourced pipeline shows measurable improvement in velocity and win rates

• Campaign and channel data is trusted - when you surface an insight, no one questions the underlying data <